It is possible but not recommended if you want to achieve higher deliverability and open rate. Is it possible to use a free email service address as the “From” address?

Here is a good email spam checker that you can use to test different ‘From’ fields and see if your ‘From’ field has any impact on your deliverability.

Help the subscriber search and sort messages.

Increase the probability of the subscriber adding your email address to their address book, whitelist, or safe sender list.

Increase the chance for the message being discovered, even if it lands in the spam or promotions tab instead of a primary inbox.

Provide an instant insight as to the nature of the message you sent (e.g., support, billing, newsletter).

Reinforce the recipient’s trust in your brand and email stream.

In addition to your customers, internet service providers (ISPs) prefer to see stability in the ‘From’ Address.

Be subscriber friendly, intuitive, and consistent.

Be branded with your company name to increase the likelihood of an open.

It’s email chaos, so clearly identifying yourself and the purpose of the email helps you cut through the Inbox noise.

Imagine that the average email user receives 200 emails per day. It often determines how the subscriber will interact with further messages from you. The ‘From’ field, Subject line, and preview text are the things that create the first impression about you. Brand Your “From” Name for Better Subscriber Experience Now let’s talk specifics: what parts of the email can you brand and how to do it. 5 Tips for Developing Your Email Branding Strategy

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